Do you write detailed reviews of products?
If yes, you would like to update this new feature from the Google search team. Google has added support for the pros and cons of product snippets in search results.
This is how it will appear in Google SERP:
Such as notification:
You can tell Google about your pros and cons by submitting advantages and disadvantages of structured data and journal review pages. When adding structured data to your web page, you can use it Test results are rich to make sure it is correct and suitable for Google search. The tool has recently been extended to view structured data pros and cons in addition to other structured data types supported by Google Search.
Sometimes Google will provide pros and cons for product review pages, and you can improve the results by providing your pros and cons.
Support for structured data Pros and Cons:
The following languages are supported by structured data:
Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Turkish
Here is a guide to using the pros and cons according to Google:
- Currently, only editorial product review pages are eligible for Pros & Cons in Search, not sales product pages or customer product reviews.
- There must be at least two comments about this product. It can be any combination of positive and/or negative words (eg,
ItemListsymbols and two positive words are useful). - The pros and cons must be seen by users on the page.
You can read it product review guide to understand how to improve your editorial product page listing on Google.
Adding custom data points to product analysis:
If you use WordPress, the WP Product review pro plugin is one of the best plugins out there to add review scores. It lets you display a search box as shown in the screenshot below.
You can edit it to show the pros and cons, which will be effective for your end users and for structured data labels. This plugin can be used in conjunction with other SEO plugins, such as Yoast SEO.
Rank Math Pro adds pros and cons:
Rank Math is a leading WordPress SEO plugin, and they added support for pros and cons schema in their pro version. Watch this video to learn about the pros and cons of using Rank Math SEO pro.
It will be interesting to see if some WordPress analytics plugins declare support for this newly configured data tag.
For now, I would like to know:
What plugins do you use to display reviews and pros/cons on your product review page?
Also Read: How to Improve Google Search CTR
